So what’s the origin of the 18 in Network 18? It has been discussed, dissected and analysed by media pundits over and over again. Back in 1991 when Raghav Bahl started his own company he asked his co-founders RayC and CB Arun Kumar to come up with few names.
They racked their brains and came up with few options. But when they approached Raghav it was too late, he had made up his mind. The company would be called TV18. In this video and the book Network 18 : The Audacious Story of a Start-up That became a Media Empire, Raghav finally reveals why ‘18’ works for him.
Network 18: The Audacious Story of a Start-up That became a Media Empire has been published by Portfolio Penguin. Launched in September 2016 as a hardback, the paperback edition of the book is now out in bookstores and is also available online.
Cameraman: Sanjoy Deb
Video Editor: Puneet Bhatia
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)