In September 2015, Twitter expanded its self-service ads platform from 33 countries to over 200 countries and territories.
In India, the company launched its SMB self-service platform in September 2015. Emily Huo, Head of SMB Sales-APAC, Twitter, lead the discussion on how the platform plans on becoming a catalyst for marketing for Small and Medium Business (SMB) in India.
She said that thousands of Indian SMBs have advertised on Twitter and the average monthly spend has grown 60%, but she refused to share exact numbers with the media.
The micro-blogging website emphasises on utilising Twitter’s creative, measurement, and targeting tools to drive website clicks or conversions that lead to app installs or re-engagements.
The SMBs that have been success stories with Twitter so far on their ads platforms are Kotak Life Insurance, Mumbai FC and Magic Sewa.
Emily Huo, Head of SMB Sales-APAC, TwitterTwitter is excited to work with the Indian SMB community to help them achieve their business goals and reach more than 320 million Twitter users worldwide. The self-service Ads platform helps SMBs to monitor their social media presence and to keep a check on their budgets.
The Twitter Ads platform also has its own Twitter handle in India – @TwitterAdsIN.
They have made the operations on the ads platform easy with options like video and multimedia Tweets tailored to engage the right audience but still there are some functions lacking on the platform.
The major cause of concern is that the currency used on the platform is still US Dollars whereas competitors like Facebook offer transactions to SMBs in Rupees (INR).
That is the starting point for Twitter if they want to catch up with the social media giant Facebook.
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