Chinese short-video making platform TikTok is testing a user profile redesign similar to Facebook-owned photo and video-sharing platform Instagram.
"We are always looking for ways to improve the user experience on TikTok. We are currently testing profile designs and functionality to ultimately give users more ways to personalize and engage with their profiles," a TikTok spokesperson confirmed to The Verge on Monday.
The feature test was spotted by New York Times journalist, Taylor Lorenz on Monday. As per The Verge report, the new profile shifts follow count to the left and places more emphasis on user bios.
Additionally, TikTok has also begun a limited test of a feature that lets its users to add links to e-commerce sites to their profile bio as well as offer creators the ability to send their viewers to shopping websites effortlessly to monetise its platform.
Recently, TikTok reached 1.5 billion downloads worldwide on the App Store as well as Google Play and India leads the chart with 466.8 million or about 31 percent of all unique installs.
In 2019, the app accumulated 614 million downloads -- six per cent more than it had last year, reported mobile intelligence firm Sensor Tower.
India has been a fast adopter in 2019, driving up 277.6 million downloads so far this year, or roughly 45 percent of all global installs.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)