Homegrown smartphone company Spice Mobiles launched its new X Life series of smartphones, targeted at first time smartphone buyers.
Under the X Life series, the company has launched four smartphones – XLife 404, XLife 431q, XLife 431qLite and XLife 512. All the phones are priced under Rs 5,000.
Spice Mobiles plans to expand its market share in the smartphone segment considering the huge upgrade potential for feature phone users towards smartphones.
After extensive market research, we observed a product gap and significant market opportunity in the sub Rs 5,000 segment of smartphones offering both technology and design. A large number of Indian consumers still use feature phones, hence there is huge upgrade potential towards smartphones and we are targeting first time users in Tier II and III cities. We are delighted to launch our new X Life series of smartphones in Rajasthan, which is one of the largest feature phone markets in India.
– Amandeep Singh, CEO, Spice Mobiles
The XLife 431q comes equipped with 1.2 GHz Quad Core processor and a 1750 mAh battery, 5.0 MP Front camera and 1.3 MP Rear camera.
The XLife 431q Lite is also powered by a 1.2 GHz Quad Core processor and comes equipped with a powerful 1750 mAh battery, 512 MB RAM and 4GB ROM and 3.2 MP rear camera with 1.3 MP front camera.
The XLife 404 is a dual SIM, 3G enabled smartphone equipped with a 1450 mAh battery encased in a sleek brushed metallic finish design.
The XLife 512 is powered by 1GHz Dual Core processor, coupled with a 8MP Rear Camera with Dual LED flash and 2 MP front camera and a 2000 mAh battery.
Prices
XLife 431q is available at Rs 3,999
XLife 431q Lite is available at Rs 3,850
XLife 512 is available at Rs 4,499
XLife 404 is available at Rs 3,190
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