Snap Launches Multi-Player Gaming Platform After Google & Apple

The popular social messaging platform is diversifying into gaming, making original shows and create AR stickers.

Google and Apple aren’t the only technology brands to enter the gaming space this year, Snap (parent company of Snapchat) has also dived right in.

Snap on Thursday announced a gaming platform for its users as well as developers, who’ll be entrusted with flooding the social streaming app with content. It is claimed to be an all-new real-time multiplayer gaming platform, featuring original and third-party games from publishers like Game Closure, PikPok, Spry Fox, Zeptolab, and Zynga among others.

Snap says it will begin rolling out a series of made-for-Snapchat games from this week onwards.

The company also confirmed in its statement that the platform will launch with video advertising featuring Snap’s non-skippable, six second Commercials ad format that launched in third quarter of 2018.

User on Snapchat will be able to get into game play from Chat, its messaging feature, allowing multiple players to engage in any of the following games.

Bitmoji Party, Alphabear Hustle, C.A.T.S (Crash Arena Turbo Stars) Drift Race and Tiny Royale are some of the multi-player games that will available on Snapchat.

We’re not sure if these games will be free for the users, but at least for the developers, Snap Games is seen as a good avenue for monetizing their content. Which will be necessary for developers to show interest on the platform.

Snap announced its gaming foray at the Partner Summit in California, which is its own-version of developer conference a’la Google I/O and Apple’s WWDC.

In addition to games, Snap announced eight new shows; comedy, zombie apocalypse and docu-series about race in the US. It also announced original shows that can only be watched on its service, including "Can't Talk Now," which follows a group of high school kids with the story told through their phones.

This venture is likely to compete with Apple’s Apple TV+ arena, which is also going to produce its original content, that will available later this year.