MediaTek, a Taiwanese semiconductor company, has announced a strategic partnership with homegrown Indian brand Micromax to push for mid-range and premium 4G LTE phones in India.
Micromax now, as a part of this collaboration, will become the first Indian company to launch MediaTek’s Helio-based smartphones in the country.
MediaTek’s Helio is a family of premium smartphone chipsets that deliver greater performance and efficiency.
Micromax also took the opportunity to launch the Canvas Fire 4G, a smartphone that will be powered by the MediaTek MT6735 processor. The Canvas Fire 4G is an extension of Micromax Informatic’s Fire series, which has been custom built for music lovers.
India is the next 4G LTE smartphone battleground and key to MediaTek’s mission to power billions of devices globally.
— Dr Finbarr Moynihan, General Manager of International Sales, MediaTek
India represents MediaTek’s second largest market globally and the company says it wants to tap into the country’s 4G potential even further.
India is at the cusp of digital revolution and at Micromax Informatics we have been putting in concerted efforts to bring the best in class 4G LTE smartphones to take Internet usage to an unprecedented level. Today’s partnership exemplifies the same endeavor and we are delighted to partner with MediaTek for its Helio Family.
— Vineet Taneja, CEO, Micromax Informatics
As two of several MediaTek 4G LTE-enabled SoCs, the MT6735 and Helio X10 represent MediaTek’s mission to make leading technology inclusive and accessible to consumers globally.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)