Lava Gets Mahendra Singh Dhoni on Board For its Smartphones

The serial World Cup winning captain will now be part of Lava’s commercials and other marketing events.

India’s limited-overs cricket captain MS Dhoni has been signed up as brand ambassador by handset manufacturer Lava International in a move to strengthen its brand in India, the company has announced.

Bringing him on board strengthens our resolve to offer trusted and reliable products and services to all our consumers at all times

Solomon Wheeler, Vice-President and Head of Marketing and Communication, Lava International

The contract value was not disclosed by Lava, which has set up its first manufacturing plant in Noida. The company plans to invest Rs 2,615 crore to raise annual production capacity to 216 million phone sets.

Dhoni tweeted out the big announcement by clicking selfie along with the members of Lava Mobiles.

Proud to be associated with Lava,a truly reliable Indian brand.Pic clicked on my Lava phone. @lavamobile #MSD4Lava pic.twitter.com/1fJC7Znt6k

— Mahendra Singh Dhoni (@msdhoni) April 10, 2016

Before Lava Mobile, Dhoni was the face of Maxx Mobile in the country.