Intex Technologies, the second largest smartphone maker of Indian origin, has roped in southern superstar and heart-throb Suriya as its brand ambassador for Tamil Nadu.
The star has been signed for 2 years by the company. During this period, Suriya will be seen in the company’s television commercials besides being the face of the company on a series of brand activations.
Suriya is an amazingly talented actor and I am glad we are associating with him. Tamil Nadu is an important market for Intex and his cult status in the state augurs well for our brand. His youth appeal and iconic status hold synergies with the brand.
— Keshav Bansal, Director, Intex Technologies
Superstar Suriya is also quite kicked about being the brand ambassador for the tech company.
Intex is one of those Indian Brands for whom consumer satisfaction is a priority and delivers the maximum to their consumers at appealing prices. I strongly believe that Intex is doing very well in the Indian Market and has been catering to the consumers with the best of technology. I feel proud and happy to be associated with an Indian Brand like this which is reaching out to the consumers with outstanding products.
— Suriya, Actor and Brand Ambassador Intex Technologies
This association will see Suriya promoting Intex smartphones through a holistic 360-degree marketing campaign which will include print, outdoor and a TVC.
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