2016 has been a particularly eventful year for everyone, especially Apple. Not only did they launch a small iPhone, two regular iPhones, new Macs, a new iPad, a new Apple Watch.... now they’ve launched the iBook 2.0.
The iBook 2.0 is the revolutionary Apple product that might be the most affordable one yet.
Don’t believe us?
Good. Don’t!
Because this isn’t a resurrection of the candy-coloured iBook, but a coffee-table book of 400 photos of Apple’s products that they’re selling for $300. No, that’s not a joke.
10-Year Anniversary
10 years ago, the first iPhone was sold, and till date, its been Apple’s best-selling product.
Judging by the confidence with which Steve Jobs launched it, he definitely knew it was going to be a runaway hit. That explains why his team started putting the book togethe reight years ago.
Being “Designed by Apple”, it’s definitely premium to say the least, with specially milled German paper, matte silver edges and low ghost inks.
But even though it’s “Dedicated to Steve”, is it the premium product he would have wanted to sell in a monumental year for his company?
Jobs made Apple’s lineup exclusive, with maybe one product every year. But that would have led to making a thin pamphlet, rather than a full-sized book – and who would buy that?
So his team acted like a bunch of college kids writing their finals and scrambled to make a gazillion products, presumably so that they could fill the pages of this book.
Apple Goes Bananas
The first rule of Apple was to not increase the screen size of the iPhone over 3.5 inches or use a stylus. Or at least that’s what Jobs said.
But when Tim Cook broke that rule, like Fight Club, all hell broke loose.
The screens got bigger, the phones got thinner, the laptops got sleeker and when all else failed, they still painted a rosy-gold picture because what’s innovation when compared with new colours? And then came the Apple pencil, but what will people really remember about it?
Inno...Wait?
New sizes and new devices weren’t innovative enough for Apple, since everyone was doing that. So they went ahead with a shipwreck no one wanted, threw jack off the board and made sure there would only be one port – USB C.
Ab dongle hoga.
Let’s not judge a book by its cover, I guess.... but isn’t that what people buy Apple’s products for? For the look?
Buy, Buy, Bye?
There are some faces that only a mother would love, and there are some products only a fanboy would buy.
Does the book fall into the latter category? Probably not.
There will be some loyalists, but most people will wait for the kindle version or one they can download for free on the internet.
Because let’s face it, if you can’t buy any Apple product, buying a book that’s full of photos of things you can’t afford is just salt in the wound nobody needs.
But if you don’t fall into either of those categories, then this GIF will give you the book experience.
(That is a sentence the author never thought she would write.)
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