OnePlus Finally Gets a Brand Ambassador in India – And It’s Big B

The legendary actor announced his tie-up with the Chinese mobile phone maker online, garnering a massive response.

OnePlus has signed its first brand ambassador in India, and it’s none other than Big B aka Amitabh Bachchan. The company recognises the legendary Bollywood actor as its OnePlus Star.

Bachchan Sr tweeted out this announcement on Monday, garnering massive response from tweeple.

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T 2454 - Proud to announce my partnership with @OnePlus_IN on their #NeverSettle journey as the first #OnePlusStar. pic.twitter.com/LBfhRNdmuC

— Amitabh Bachchan (@SrBachchan) March 6, 2017

OnePlus entered the Indian market with the OnePlus One a few years back and currently sells its OnePlus 3T smartphone via Amazon in the country.

After getting started with Make in India with this device, the company opened its first 'Experience Store' in Bengaluru earlier this year. The company’s chief, Pete Lau, has welcomed Big B to the OnePlus family.

Great to have @SrBachchan on board! Welcome to the family. #OnePlusStar https://t.co/dk4GHVZv3n

— Pete Lau (@petelau2007) March 6, 2017

Getting Big B on board could help boost the visibility of the OnePlus brand and its products in the country.