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India’s captain Virat Kohli has a better brand value than Barcelona football club star Lionel Messi, golfer Rory McIlory and NBA star Stephen Curry, according to Forbes Fab 40.
Virat Kohli is at the seventh position among all athletes in terms of brand value. He is valued at USD 14.5 million by Forbes, as reported by The Times of India.
World Number 2 Roger Federer leads the list of the most valued sportspersons with USD 37.2 million. The second on the list is Cleveland Cavaliers’ (NBA) LeBron James at USD 33.4 million.
Tiger Woods is placed in the sixth spot with a valuation of USD 16.6 million.
The top brands in sports is calculated by finding out the amount a name enriches the value of the athlete, business, event or team.
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