Fact-Check: Amul Did Not Issue This Viral Ad For 2024 Lok Sabha Polls

Amul clarified that they did not make the advertisement, and they would pursue legal action against the creator.

A graphic, which shows dairy cooperative Amul's logo, along with Hindi text encouraging people to vote is going viral on social media platforms.

The graphic: The graphic carries Hindi text, which reads, "मत दो या मत दो, सही फ़ैसला लो. आपका वोट अमूलya है ."

[Translation: Vote or don't vote, take the right decision. Your vote is priceless.]

• Author and journalist Shobhaa De and former bureaucrat and tennis player Kiran Bedi shared the graphic on their X (formerly Twitter) and Instagram accounts, respectively.

(Archives of more posts sharing this claim can be seen here and here.)

But...?: The graphic is fabricated. It was neither made nor shared by Amul on any platforms.

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How did we find out?: Amul carries all its topical cartoon advertisements on its website, in a section called 'Amul Hits'.

• We went through several pages of this section, where we saw only two recent election-related advertisements in 2024.

• The first was issued during the first phase of polling on 19 April, while the other topical was shared during the third phase, which took place on 7 May.

We saw that all their topicals carry the company's logo on the bottom-left corner, which was not the case with the graphic in the viral claim.

Amul's clarification: On its social media accounts, Amul issued a statement in "public interest," clarifying that "this advertisement has not been created by Amul."

• Calling it a "fake message," Amul said that they will take legal action against the creator, identified as "p k anil."

Issued in Public Interest by Amul pic.twitter.com/fZTgLySyZq

— Amul.coop (@Amul_Coop) May 6, 2024

Conclusion: A fake graphic about voting during the ongoing 2024 Lok Sabha elections, which uses Amul's logo, has gone viral on social media as a real ad by the company.

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