Halal-Certified Aashirvaad Atta Export Pack Viral as 'Product for Indian Market'

This Aashirvaad atta package with a halal certified logo is meant for export.

An image showing a logo of halal certification on a package of Aashirvaad Atta is going viral to claim that ITC Limited is selling this product in India.

(Archives of similar claims can be found here and here.)

What's the truth?: ITC clarified on X (formerly Twitter) that this pack is only meant for exports to other countries where halal-certification is necessary for sale.

• It also clarified that this pack is not sold in any part of India.

How did we find out the truth?: On performing a relevant keyword search, we came across an X post from 26 April 2020 which carried a clear picture of the logo.

• The logo read 'HALAL CERTIFICATION SERVICES (INDIAN) PVT. LTD.'

• Taking a cue, we found Halal India's official website.

• According to the website, this company is an international halal certification provider.

• According to a report by Hindustan Times, Halal India Pvt. Ltd. is one of the major halal-certifying organisations in India.

• We have reached out to the private company with regards to the claim and the story will be update after we received a response.

ITC's clarification on X: We came across several posts on X by ITC's official account '@ITCCorpCom' which were made from 1 December.

• Their posts dismissed the misleading claim and clarified that this packet seen in the viral image is only meant for export and is an old pack.

• They stated that halal-certified products are not sold in India.

• We also checked Aashirvaad's website and found a package of 'atta with multigrains' as shown in the viral image but it did not have a halal certified logo on it.

• We have reached out to ITC with regards to the claim and the story will be update after we received a response.

• We found another post on Facebook which carried an image of a similar packet and it not only showed the halal-certified logo but also a tag which said, "FOR EXPORT'.

Conclusion: An export product of Aashirvaad Atta was falsely shared as a halal-product sold in India by ITC Limited.

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