Sorry Kochi, Lucknow, Indore, Coimbatore – Zomato Says Bye Bye

Zomato will halt its food ordering option in four Indian cities citing less demand for the service.

Food ordering app company Zomato announced on Monday that it will shut down its online ordering service in Lucknow, Kochi, Indore, and Coimbatore, as the size of the markets are small in these cities now.

We are shutting down the ordering business in Lucknow, Kochi, Indore, and Coimbatore. The size of the market is in these cities is small right now and is growing with time. We will re-launch when the time is right.

Pankaj Chaddah, Zomato co-founder

Zomato launched its online food ordering business in April 2015, which allows its users to order food online from restaurants using its app, and had since expanded this offering to 14 cities across India.

The company said, despite its recent marketing efforts, including television ads, it didn’t see a significant increase in the order volumes in these few cities.

“These smaller cities are not yet entirely ready for the online food ordering business, but once they are, Zomato will reconsider its strategy,” the statement read.

It said the combined order volume in these four cities accounted for less than 2 percent of its total order volumes.

Overall, Zomato’s online order volume is growing at 40 percent month-on-month.