Coca Cola India has dropped Bollywood actor Salman Khan as brand ambassador for its soft drink 'Thums Up' after four years of association and the company is in talks with young star Ranveer Singh to replace him.
Joint statement released by Salman Khan and Coca Cola India on Wednesday night.
The contract with Khan had expired last month and the company has chosen not to renew it, according to industry sources.
When contacted, Coca Cola India declined to comment.
The company's decision to not renew the contract with the 50-year-old actor has more to do with the image of Coca Cola, which is seen as a young brand, a source said.
"That explains why Coca Cola is talking to a much younger star like Ranveer Singh," the source added.
Khan has been among the top celebrity endorsers, reportedly charging Rs 5 crore per year for a brand. Recently, he had courted controversy when he supported Pakistani artists saying "they were not terrorists" in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack.
Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s.
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