A creative social media campaign against use of pellets in Kashmir that showed morphed images of leading figures has chosen another artistic way to let the world know how kids and teenagers in the valley are losing their vision to the so called non-lethal weapon.
On its Facebook page, ‘Never Forget Pakistan’ (NFP), a Pakistan based ‘welfare society’, has now designed three posters with messages and braille signs that compare ‘how children in Kashmir and India read textbooks’.
Braille is a form of written language for blind people, in which characters are represented by patterns of raised dots that are felt with the fingertips.
The first poster has the word ‘Kashmir’ written in bold red, along with the braille equivalent (shown as small holes resembling those caused by pellets) on top of it. An appeal “Our silence is changing how some children will see the world forever. Stop use of pellet guns” also appears in bold text on the poster.
![A welfare society has come with another hard-hitting campaign about the devastation caused by pellets in Kashmir.](https://images.thequint.com/thequint%2F2016-08%2F023d3beb-5af8-42b4-884c-1d185531af53%2F1-nfp.jpg?auto=format%2Ccompress&fmt=webp&width=720)
The second poster is even more striking as it tells many world leaders how children blinded by pellets in Kashmir will learn their names in braille and question why they were silent when pellets were being used against them.
![A welfare society has come with another hard-hitting campaign about the devastation caused by pellets in Kashmir.](https://images.thequint.com/thequint%2F2016-08%2F4fd531c5-83c7-4edd-9478-132cb5ded397%2F2-nfp.jpg?auto=format%2Ccompress&fmt=webp&width=720)
The poster lists Modi, Sharif, Moon, Obama, Jinping, and Putin and the equivalent braille signs of the words. A message “They will learn your names and they will question your silence” appears on the top of the poster.
Under a bold HOW CHILDREN ARE READING TEXTBOOKS headline, the third poster juxtaposes India and Kashmir using three English words FREEDOM, DEMOCRACY, and JUSTICE with their corresponding Braille signs.
![A welfare society has come with another hard-hitting campaign about the devastation caused by pellets in Kashmir.](https://images.thequint.com/thequint%2F2016-08%2F0c2e288f-f39f-4513-bd2b-be47ceda8b6f%2F3-nfp.jpg?auto=format%2Ccompress&fmt=webp&width=720)
A single message is carried on all three posters: “Pellet gun victims are as young as 4 years old in Kashmir. At least 164 victims have suffered eye injuries with many losing their vision.”
The first creative initiative of the campaign which showed photoshopped images of politicians, film celebrities and sports personalities from India with pellet injuries on their faces has already made headlines in local, national and international publications. It sent out a strong message against the rampant use of “non-lethal”pellets in Kashmir which has left over 200 people struggling.
Also Read: Would We care More If Celebrities Were Victims of Pellet Guns?
(The writer is a Correspondent with Daily Kashmir Monitor. The views expressed in the article belong to the author alone. The Quint neither endorses nor is responsible for the same)
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)