Things must be really bad over at Yahoo these days, or at least that’s what Variety wants you to believe.
The latest issue of Variety, which was made available for public consumption on May 24th, carried a cover story, Yahoo’s False Prophet: How Marissa Mayer Failed to Turn the Company Around.
The cover of the story though is more interesting, and has already caught social media in a frenzy. The cover is about Yahoo CEO, Marissa Mayer and what Variety shows to be her cross to bear; the recent troubles at Yahoo.
Shared orignally on Twitter by Variety co-editor in-chief Andrew Wallenstein, the cheeky cover depicts Marrisa as a Christ-like figure donning a red dress and crumbling to her knees unable to carry a Y-shaped cross on her back. Clever indeed.
The cheeky depiction of Mayer is set in what looks to be an apocalyptic barren land of troubles for Yahoo’s shareholders, or at-least the dead skull, lightning and dark clouds filling the backdrop would want us to believe that.
Hinting at the difficult times Yahoo is facing, the cover rather cryptically reads “The End is Nigh” while being accompanied by text below it which goes on to explain what Variety really are trying to get at with the illustration.
CEO Marissa Mayer carries Yahoo’s weight on her shoulders. But with a sale on the horizon, her days are numbered — and there’s no resurrection in sight.
The 3,100-plus word story sticking to the theme in another illustration inside it shows Mayer in a Last Supper-esque setting.
Yahoo’s spokesperson on being asked for a comment, reacted rather sportingly and said, “Running that cover illustration is Variety’s own burden to bear.”
Well, full marks to Yahoo’s PR team for that witty retort.
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