Online Festive Discount Sales Hit by Government Regulations

Though the discount game is still alive, e-commerce portals will have to tread more carefully than before.

The online sales which kicked off this festive season were somewhat less festive this Independence Day, as e-commerce companies were forced to work around curbs on offering discounts.

This was the first big ticket sale this year after the government’s regulation on discounts and 25 percent cap on sales from a group company or one vendor for online market places.

Wooing Buyers

Despite the government’s diktat, almost all e-commerce portals offered a range of discounts on their websites and mobile apps. Amazon’s Great Indian Sale and Fashion Freedom Sale locked horns with Flipkart’s Freedom Sale and Snapdeal’s Wish for India. But all the major players unanimously told BloombergQuint that this time around, discounts were offered by their sellers.

The discounts were offered by thousands of brands and sellers and for more details you should reach out to them. We cannot answer on their behalf.

Amazon Spokesperson in an email response.

(Read the full story on Bloomberg Quint)