Twitter Goes Crazy as Snapdeal Spends Rs 200 Crore on Rebranding

Snapdeal launched a new campaign, Unboxed Zindagi and also changed their logo.

Snapdeal, India’s e-commerce website just spent Rs 200 crores in an attempt to rebrand itself. They launched a new campaign, Unboxed Zindagi and changed their logo.

Their new logo is a red colour box that Rohit Bansal, the co-founder of Snapdeal, said is visualised from the perspective of the happiest moment for an online buyer, i.e. when they receives their ‘box’.

Kunal Bahl, co-founder and CEO, said that with this new positioning, Snapdeal will focus on the next phase of growth, while seeking to engage with the next 100 million online shoppers from all parts of India and hence competing with the likes of Flipkart and Amazon.

As Snapdeal underwent a complete makeover, hell broke loose on Twitter. The Twitterati started expressing their opinions about the new look and the amount of money Snapdeal spent on the makeover.

A Refreshing Change

Loving the new avatar 😍 @snapdeal #UnboxZindagi #UnboxNewSnapdeal #snapdeal 👍👍 pic.twitter.com/Eq4pyWwIHe

— Tapasya Sharma (@tappisharma) September 13, 2016

Happened to come across the new Snapdeal ad. The red box looks amazing. Has all the gift vibes! Change from the boring brown box. #Snapdeal

— Mehak Sareen (@Mehak_Sareen) September 12, 2016

But, Rs 200 Crore on Branding? A Bit Too Much

One red logo and one jingle song = 200 crs!
They can fund about 200 new start ups with this money. #snapdeallogo

— lalit (@lalitinvestor) September 12, 2016

200 crores on #snapdeal rebranding??? #burn #burn #burn

— Saanand Warrier (@SaanandWarrier) September 12, 2016

Will 200cr #rebranding move be a death blow to already ailing company? #snapdeal

— Akhil A Zeeb (@Akhil_Zeeb) September 12, 2016

Rs. 200 crores for a new paint job on the Titanichttps://t.co/1FR8kp2tZ7

— Mahesh Murthy (@maheshmurthy) September 12, 2016

Rs 200 Crores spent on d branding (Red paint Job)on #Snapdeal is unnecessary. Gloomy days ahead 4 d sinking ship.
Frugality is the answer!

— Rahul Agarwal (@rajagarwal0112) September 13, 2016

Rs. 200 cr for rebranding? @snapdeal, did you fall for an advice from a dhongi astrologer baba? #snapdeallogo

— Ujjwal Syal (@UjjwalSyal) September 12, 2016

One red logo and jingle song is ₹200 cr, #snapdeallogo is this nu look really gonna make any diffce

— Lavang A. Khare (@28crab) September 12, 2016

Sarcastic Mode On

After delivering 'opened boxes' #Snapdeal changes their logo to what looks like an open box. #JustSaying

— Harish (@harigasms) September 12, 2016

Imagine Rebranding worth 200cr on a new #Snapdeal box with New #snapdeallogo , which every customer throws in garbage.What r they thinking ?

— karan jagota (@IamKaranJagota) September 12, 2016

A total waste of money! It would have been better to improve their service than create a dumb logo #snapdeallogo

— vaidyanathan (@vaidykn) September 12, 2016

Snapdeal new logo is bold, catchy and 'out of the box'. But shoppers would look for what is there for them inside the box.#snapdeallogo

— Nimai (@Nimai_Swain) September 12, 2016

So if i buy a blue colored jeans and white tee, will i get a red jeans and a red tee? #snapdeallogo #burninginvestormoney

— Amit (@amitpadwal_) September 12, 2016

Dabba hain dabba #snapdeallogo dabba!!!
It's a box. pic.twitter.com/WHIiu6QlHR

— Mugdha (@Mugs_shots) September 12, 2016