Selling Nationalism? Redditors React to Patanjali’s Recent Oil Ad

This latest ad says that purchasing Patanjali’s oil is a ‘patriotic duty’.

Remember how Patanjali landed itself into trouble with its ‘saundarya’ ad? Labelled as a sexist advertisement, that was, however, not the first and the last time that Patanjali faced backlash due to its advertisements.

Readers have called out this latest Patanjali ad, that appeared in The Hindu yesterday, for being misleading and unnecessarily invoking patriotism.

Here’s a closer look at the ad:

Patriotism on Sale. Use Patanjali product to enhance your patriotism. Meanwhile Ramdev will use Chinese phone, British Car & American jokes pic.twitter.com/BICrVQWvwD

— Rahul Raj (@bhak_sala) August 27, 2017

Although Advertising Standards Council of India (ASCI) has pulled up Patanjali Ayurved for running misleading advertisement campaigns in the past, Patanjali doesn’t seem to have learnt its lesson.

Also Read:
Baba Ramdev’s Patanjali Among Others Hauled Up For Misleading Ads
Ramdev’s Patanjali Ads Found to be Misleading in 25 Instances

The ad calls all other products 'Chinese' and claims that Patanjali's entire profit goes to charity, unlike the profit of the MNCs that ends up making the economy weak. It also calls purchasing Patanjali’s oil a ‘patriotic duty’.

This Reddit thread is discussing how Patanjali is fooling people on the pretext of nationalism. Take a look at some of the comments:

Patriotism on Sale

How do refined (not natural) oil benefit naturally #patanjali? Oil sold on basis of Patriotism!!! Wow some cool advertising tactics! #Fail pic.twitter.com/f8Tv6rqk1h

— KD (@KewalDedhia) August 28, 2017

100% To Charity... How?

What Are These Calculations?

Who Will Stand Up Against Ramdev?

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