As we have seen with a lot of swimwear shoots, most fashion brands are fairly predictable when it comes to choosing models. Young girls in playful poses are everywhere – on advertisements and in magazines. The fashion industry’s obsession with youth is so widespread, we rarely stop to question it.
Not this time though. A collaborative campaign by an online specialty shop The Dreslyn and lingerie house Land of Women, features a 60-year-old model Yazemeenah Rossi, to make it perfectly clear that a company doesn’t need young models to draw attention.
The campaign aims to fight the ‘hyper-sexualised imagery’ that is usually attached with swimwear shoots.
The 60-year-old model, who according to a Mail Online report, has said she will carry on modeling forever, became a natural choice for the collection.
This is a woman who radiates health and vitality. She’s confident, she’s a visual artist, she takes care of herself. [This line is] all about being a person who’s well-lived and well-traveled and has intelligence and confidence, and letting that shine through.Brooke Taylor Corcia, Founder, Dreslyn to HuffPost
This shoot has made Yazemeenah Rossi, 60, probably the oldest woman to appear in a swimwear shoot surpassing the 56-year-old British model Nicola Griffin who last month became the oldest ever woman ever to appear in Sports Illustrated Swimsuit Issue.
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