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This is what we call lungi in India. You can buy it for as cheap as Rs 200 from the street stores.
It’s go-to comfort-wear for Indian men and quite popular in other parts of Asia as well, especially in summer. Popular, but extremely regular.
And this is what leading fashion brand Zara calls a ‘flowing long skirt’ and sells for Rs 6000 online.
Can’t see the difference? Well, you aren’t the only one.
Move over butt glitter, the new over-the-top fashion trend to blow your mind is here and it’s uncannily similar to our very own lungi or vesti. But of course, it costs 30 times more than an average lungi in the market.
You can close your gaping mouth now.
Here’s how the brand describes the must buy ‘It’ item on their website:
Flowing skirt with draped detail in the front, slit detail at the hem. Zip fastening in the back hidden along the seam.Metro.co.uk
There is simply no telling what can and cannot become trendy. Trust the so-called trend setters to come up with outlandish ways to bring something in vogue.
As news of this bizarre fashion experiment got out, netizens especially from Asia did a collective eye roll, wondering if the brand was actually trolling them.
After this initial shock, people woke up to a brand new realisation: that their fathers were such style icons, way ahead of their times!
Just think of all those checkered lungis they have been sporting so comfortably since time immemorial.
We wouldn't be surprised if the folks in their products team got a kick out of listing the most mundane of wearables with the most unreasonable price tags, just too see to what extent were their customers enamored with their so called fashion sense.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)