Manny Gutierrez Becomes First Male Face of Maybelline’s Campaign

Maybelline New York has joined many other cosmetic brands to become a gender-inclusive space.

Cosmetic giant Maybelline has been the harbinger of some early good news this 2017 by announcing their latest – and first male – ambassador.

Also Read: Julia Roberts Dares Beauty Standards with Her Make-up Free Photo

Beauty vlogger and makeup artist Manny Gutierrez was announced the face of their latest ad campaign ‘That Boss Life’ Big Shot Mascara line. He stars alongside fellow makeup artist Shayla Mitchell in the campaign.

Gutierrez took to Instagram to post about this latest partnership.

Also Read: Father-Daughter Duo Slay Racist Beauty Standards With Killer Afros

2017 you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more 😍😍😍 #Maybellinepartner #IworkedwithMaybellineOMG #pinchme #notthathardthough

A video posted by 🌙Manny Gutierrez (@mannymua733) on Jan 3, 2017 at 6:01pm PST

With over 3 million followers on Instagram and over 2 million subscribers on YouTube, Gutierrez is quite a makeup star. His inclusive approach to beauty standards help break gender boundaries with respect to makeup.