Ola’s New Video Tries to Find out What the Farak Bothers Us

What better way to connect with millennials than to book an Ola Share

If there’s one thing you can’t stop millennials from doing, then it is sharing their opinions. As much as this generation liberally peppers their day-to-day conversations with hashtags and emojis, they’re equally clued in to what’s happening around them. They have strong views and are unafraid to express themselves. Trust funny man Saahil Khattar to find this out as he went about asking millennials about what bothered them, as part of a rather quirky social experiment.

What Khattar did was book Ola Share because what better way to connect with millennials and ask them the right questions. He spoke to them about everything from sex to sexuality, from sexism to misogyny and from safety of women to corruption. They even talked about food preferences, civic problems and internet hate. As it turns out, Khattar was convinced by the end of it that young India ko #FarakPadtaHai and that they won’t take things lying down. They really care about issues that directly affect their lives on a daily basis such as traffic and pollution and are vocal about it.

To find out how these interactions unfolded, watch the video here:

#FarakPadtaHai is an initiative aimed at encouraging people to use Ola Share and do their bit towards saving the environment and easing traffic congestion. And as this video showed you, today’s youth are more than willing to share cabs and have conversations that make a difference.

You too can join the conversation on Twitter. Just use #FarakPadtaHai and let the world know what bothers you.