The internet has taken the world by storm and Indians seem to be caught right in the middle. As per a recent report by app intelligence firm Sensor Tower, India installed more mobile apps than any other country in the world, for the first time. Latest data from the report reveals that Indians installed 4.5 billion apps in the first quarter of 2019.
Leveraging this wave sweeping the country, apps are re-inventing themselves to be frontrunners in the crowded app space, especially social video platforms, to augment offerings and to cater to the evolving needs of the average Indian user. Social video apps in India are among the most popular category, one teeming with new players vying for a larger user base. What takes an app ahead of the others is its ability to bring something new to user experience.
Backed by this mission, Singapore-based, BIGO Technology Pte. Ltd. has rebranded its short video app LIKE to transform and add more value to the app for users and content creators. Now to be called Likee, the app promises exciting new features, diversity in content, and rewards for innovative content creators. Hence, the secret behind the added ‘E’ lies in the slogan – More than like. The extra E reflects the new version of the app – for Everyone (to easily create amazing videos); to Explore (a wider world as well as capturing special moments) and Encounter (new, inspiring and interesting discoveries) users with the nearby feature, says the brand.
With this move, BIGO, one of the fastest growing Singapore-based internet companies dedicated to technology & innovation, reaffirms its commitment to the Indian market following its recent announcement of a USD 100 Million investment in the country, over the next three years.
The idea behind the revamp exercise is to bring fresh elements to the app to enhance user experience, differentiating the platform from the zillion other video sharing apps in the Indian market.
Based on a vision to strengthen its value for users and content creators, Likee has a new user interface with a brand-new home page and video display style, added functions to curate assorted, valuable and entertaining content for users and from content creators. A globally popular short video creation platform with dynamic content, Likee, aims to become a diverse video content platform where one can deliver valuable information along with offering entertaining content. To achieve this objective, Likee has launched Talent Creator Union to encourage creators to be more creative with their video content. With Likee’s new talent-oriented platform, every Likee creator can become a supplier of valued content and get rewarded for it. The more engagement a video draws, the more monetary rewards signed-creators receive, since creators are the backbone of the app.
Primarily an application for creating, sharing and discovering short music videos, Likee is now evolving. In order to fortify its value proposition and inspire unique content creation, the app is also focusing on OGCs (occupationally generated content) to nurture skills sharing. Consequently, it has collaborated with celebrities from myriad sectors to add zing to the content. Likee’s media agency tie-ups (Reuters, ANI, India TV, Bhaskar MY FM, Dainik Jagran, Rajshri Entertainment etc）and associations with hundreds of creators (Muskan Kalra, Amaan Shah, Sumit Kumar etc) will also enable users to access a wide variety of content ranging from topical to entertainment, funny to skill-based.
Currently, Likee is driving a mission to provide a platform for talented creators to grow, and also for everyone to create unique videos leveraging the diverse special effects and stickers as well as explore videos to encounter a vast value and content bank by discovering people nearby – to be the top used app in India.
One of the leading apps in the category, featuring in the five most downloaded apps on Android and Google, Likee came to India and helped revolutionise video viewing, discovering talent from all four corners of the country, bringing a large database of videos to Indian audiences.
For more information, please visit: https://likee.video
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