Salman Khan is reviving his popular show from 2008, Dus Ka Dum. The interactive show is being touted as Sony channel’s most ambitious project yet. The makers and channel producers have developed a mobile app giving a chance for users to win a ticket to be on the show. Catch the promo here:
Danish Khan, the channel's Executive Vice President and Business Head, told IANS, "This time, with Kaun Banega Crorepati (KBC), we created a kind of world record as 3 crore people played KBC on mobile. That was our first attempt at getting a second screen - a mobile - in play for the television."
"We believe Dus Ka Dum will be the biggest interactive show that we have ever done. For Sony, it will be the most ambitious TV, plus second screen experience for consumers," Danish Khan said.
(With inputs from IANS)
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