Sonam Kapoor will take the place of Aishwarya Rai, who has been associated Kalyan Jewellers for the last three years.
Amitabh Bachchan and his wife Jaya Bachchan continue to be the ambassadors for the leading jewellery chain.
Sonam, 30, will endorse Kalyan’s exquisite range of gold and diamond jewellery. The jewellery brand made an official announcement today confirming the same.
We would like to thank Aishwarya Rai Bachchan for augmenting the product propositions of brand Kalyan over the last 3 years and helping Kalyan establish itself as a leading national brand. We welcome Sonam Kapoor and are confident that her status as a style icon and her popularity will strengthen future product campaigns of Kalyan Jewellers.Ramesh Kalyanaraman (Executive Director, Marketing and Operations, Kalyan Jewellers)
The company’s other brand ambassadors are Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)