Ever since it's release Enjoy Enjaami has garnered a large audience, eventually going viral. It was released by A R Rahman's platform Maajjaa, created to support fresh talent. The song uses the staple music oppari, performed during times of mourning. Singer Dhee lends her vocals to the song, with music by Santhosh Narayanan. Arivu wrote the song and also features on the song in the rap and some of the oppari.
Directed by Amith Krishnan, the music video features the artists in a forest while the dance and music resonates with the vibrations of the Earth. The frames highlight the unity of man and nature.
The lyrics are inspired by the story of his grandmother Valliammal. She was a former tea plantation worker. The word 'enjaami' in the title comes from a term of endearment Arivu's grandmother used for him derived from a term plantation workers used to refer to their masters, Arivu revealed to the Hindustan Times.
In a powerful visual, the music video ends with Valliammal seated on a throne surrounded by the artists and her people.
Talking to The News Minute, "Santosh sir has always been a good support to me and helped me out. I see this collaboration with him as a historic one. So I have to thank him. Similarly, I was very eager to work with Dhee. I am glad that we worked together.”
Arivu's music has often been criticized for being too 'politically loaded'. Consequentially, he adds that this song hasn't received a similar reaction even though it's 'not an exception', "Usually all my songs are political and I get a lot of criticism but somehow this song has earned an universal acceptance. But this song too is ‘politically loaded’. I talk about people’s issues through the song. Maybe because I talk about the origins of civilization, before caste and other discriminatory practices came into existence, everyone could connect to it."
Arivu is a part of 'The Casteless Collective', an indie band started by filmmaker Pa. Ranjith and composer Tenma. The band's music is political and attempts to challenge norms about gender and caste.
His single Sanda Seivom earlier went viral during the CAA-NRC protests wherein he criticized the policies and also asked people to stand up and raise their voice.
Known for her distinct alto, Dhee has earned a Filmfare nomination under the category of 'Best Tamil Female Playback Singer'. She also sang along side Dhanush in the hit song Rowdy Baby for which she won the 'SIIMA Award for Best Female Playback Singer'. Enjoy Enjaami marks her debut single as an independent artist.
Enjoy Enjaami has been widely appreciated by audiences and critics for its catchy lyrics, gripping visuals, and strong message. Actor Siddharth tweeted, "SONG OF THE YEAR ALERT! My prodigious baby sister @talktodhee burns it up with the once in a generation rapper poet @TherukuralArivu in #EnjoyEnjaami. Love you @Music_Santhosh. This track is ear fire."
Actor Dulquer Salmaan had also tweeted his appreciation for the viral music video Enjoy Enjaami, "The most epic track and an equally awesome video ! Listening on loop the past few days & I’m still discovering new sounds and feels !! Hats off to you sir, and @talktodhee her voice her style and attitude so insanely cool. @TherukuralArivu what a rockstar."
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