Eros International has revealed the trailer of India’s first ever animated digital series, Blazing Bajirao, a unique marketing initiative from its on-demand entertainment portal ErosNow, for Sanjay Leela Bhansali’s magnum opus, Bajirao Mastani.
The edgy web series is based on the life and times of Maratha Peshwa Baji Rao. This eight part video project Blazing Bajirao, will be available for viewing online in September, as a part of the promotional activity for Sanjay Leela Bhansali’s grand venture starring Ranveer Singh, Deepika Padukone and Priyanka Chopra.
The web series is a clever way of educating the young audience about the cultural history of Bajirao’s era, making him a heroic icon that the youth can identify with. Honestly, it makes Bajirao, a cool guy!
The grungy, graphic novel style of animation used for narrating the story of a mainstream Bollywood film is indeed a novel idea!
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