Prasoon Joshi has replaced Pahlaj Nihalani as the chief of Central Board of Film Certification, after the later was sacked from the post. He is a noted lyricist and screenwriter in Bollywood, who has been nominated for the prestigious National Award twice.
Joshi debuted as a film lyricist in Rajkumar Santoshi’s Lajja. Later he went onto writing the lyrics of popular songs of films like Rang De Basanti , Taare Zameen Par, Black, Delhi-6, Bhaag Milkha Bhaag, Neerja and many others.
He has also written the screenplay and dialogue for Delhi-6 and Rang De Basanti.
Joshi had a knack for writing since an early age. He published his first book at the age of 17, Main Aur Woh, a book inspired by Frederich Nietzsche’s Thus Spake Zarathustra. In 2013, he published Sunshine Lanes, a book of songs.
Joshi has a few noteworthy advertising campaigns to his credit. He created NDTV India (Sach dikhate hain hum), Saffola (Abhi to main jawan hoon) LG, Marico, Perfetti (Alpenliebe, Chlormint), and the Cannes-winning Thanda matlab Coca-Cola campaigns.
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