Shabana Azmi, Others Mourn Advertising Industry Veteran Gerson da Cunha's Demise

Gerson da Cunha was very passionate about theatre too.

Advertising industry veteran Gerson da Cunha, a multi-faceted personality, passed away in Mumbai on Friday at the age of 92.

Da Cunha, who started his career as a journalist with Press Trust of India and then moved into advertising, was associated with a number of platforms engaged in civic activism, including AGNI (Action for Good Governance and Networking in India). In his 25-year stint in the advertising industry, Da Cunha had gone on to head Lintas, one of the most formidable names in the advertising business then, and switched to the social sector, which saw him work with the UNICEF.

He was also very passionate about theatre. Alongside plays, he featured in movies such as like Electric Moon, Cotton Mary, Asoka and Water.

Several Bollywood celebrities, including Shabana Azmi, Javed Akhtar and Hansal Mehta, mourned his demise.

RIP#Gerson Dacunha . What a rich life you led .. engaged and invested in making our world a better place. We will celebrate you pic.twitter.com/UkQZdDttJF

— Azmi Shabana (@AzmiShabana) January 7, 2022

Suddenly our Mumbai has become a few degrees less sophisticated Less dignified and less classy with the demise of #Gerson Dacunha .

— Javed Akhtar (@Javedakhtarjadu) January 7, 2022

That is indeed sad news. Spent lovely times with the lovely Uma DaCunha and him at their house. RIP Gerson. Bombay has lost one of its most beloved citizens. https://t.co/4NGHG2BCRp

— Hansal Mehta (@mehtahansal) January 7, 2022