Actor Katrina Kaif who has recently launched her own make-up line with ‘Kay Beauty’ has come up with innovative ideas to promote the brand. She recently roped in South Indian actor Nayanthara to do a photo shoot and shared a glimpse of it on Instagram.
Sharing a BTS (behind the scenes) video, Katrina wrote, “A big big thank you to the gorgeous South Superstar #Nayanthara for coming down to Mumbai in between her hectic schedule to be a part of the Kay Beauty campaign. So generous and gracious. forever grateful. Stay tuned for campaign coming tomorowww @kaybykatrina”
At the recent Vogue Women of the Year Awards, she shared a fun video with Ranveer Singh. He is seen asking her to put some make-up on him, and she responds by applying kajal on his eyes. Sharing the video, she wrote, “We’re ready for the Pre-order for Kay Beauty ....now on Nykaa.com ......are you? Kajal - High Drama Smokey Kajal by Kay Beauty! on @ranveersingh.”
A lot of Bollywood celebrities commented on the video, with Arjun Kapoor being his hilarious self. He wrote, “U both can start doing city tours with this live demo TVC / low budget school play. Even I want !!! Smokey eyes to hypnotise.”
While introducing her make-up line, Katrina said, “For as long as I can remember, makeup has been an innate part of my journey- from the runway to the big screen, and now I have rendered my love for it to Kay Beauty, my first ever Beauty Brand! I'm always on the clock, always on the run, with endless shoots that involve me wearing make-up all the time. As much as I love the look and feel of it, I do wish my skin felt as comfortable, as I did wearing it.”
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