Soap to Beedi, Birthday Beauty Hema Malini Has Sold Them All

On her birthday, a look at some of Hema Malini’s endorsements over the years.

All of us watch Hema Malini extol the virtues of a water filter on television frequently these days. But of course it’s not the only endorsement she has done. The Dream Girl - as Hema Malini is known - has been the face of the cosmetic soap Lux over many years. But if you go digging, you would find the actor as the brand ambassador (whether officially or not remains to be investigated) of some rather strange products - beedi for example.

No, we are not kidding.

As Hema Malini turns a year younger today (16 October), here’s looking at some of her most popular endorsements.