Actor Anushka Sharma has decided to auction off her maternity clothes in an online sale. The proceeds from the auction will go towards supporting maternal health through the SNEHA foundation.
Anushka revealed that the initiative supports the phenomenon of 'circular fashion' which will have a positive impact on the environment. The 'preloved' pieces Anushka will put up for sale will save over 2.5 lakh litres of water.
"This is a very simple way that each of us can live kinder lives. By sharing pieces back into the circular fashion system and shopping preloved, we have a huge positive impact on the environment. During my pregnancy, I thought this phase in our lives is uniquely suited to participate in the circular economy. So I hope we can kickstart this ecosystem together."Anushka Sharma, Actor
"For instance, if even just one percent of pregnant women in urban India bought one piece of preloved maternity clothing over newly manufactured, each year we can conservatively save about as much water as a person drinks in over 200 years! This is a way in which a small action of each individual can make a real difference," she told ETimes.
Anushka Sharma and husband Virat Kohli welcomed their first child, Vamika, in January.
In May, veteran actor Sharmila Tagore and daughter Soha Ali Khan had also announced that they would donate items from their own closet to charity.
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