Salman Khan's upcoming film Radhe: Your Most Wanted Bhai is all set to release in cinema halls as well as digital platforms on Eid (13 May). The trailer is all set to drop on Thursday, 22 April. The actor, along with his studio partner Zee, have opted for this hybrid release model given the rise in coronavirus cases across the country. It will be released on ZeePlex at the price point of only Rs. 249, and booking will be available on all platforms soon.
The makers had decided that they'd take the pay per view route and the digital release wouldn't be available for free. The price that the audience pays to watch Radhe at their homes wouldn't be part of their OTT subscriptions.
Salman Khan's spokesperson said in a statement, "It’s imperative that we come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, adhering to the protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience".
Radhe is directed by actor, director, and choreographer Prabhu Deva. Alongside Salman Khan, the film also stars Disha Patni and Randeep Hooda.
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