Imtiaz Ali’s Love Aaj Kal received a good opening on Friday, making Rs 12.40 crore on the opening day. The film registered Kartik Aaryan’s biggest opening day collections so far. But the negative reviews on social media, and by critics, affected the second-week business. The figures dropped on Saturday (Rs 8.01 crore), Sunday (Rs 8.10 crore) and fell drastically on Monday (Rs 2.75 crore).
The film has made a total of Rs 31.26 crore in the four days. The film did not pass the Monday test, which is necessary for any film to maintain its momentum.
With a budget of around Rs 60 crore, Love Aaj Kal will have to stay strong through the weekdays to become a hit. With the film not getting good audience reviews, it looks tough at this point.
“#LoveAajKal collapses on Day 4... The drastic fall in numbers doesn’t come as a surprise, since the trending was evident during its *opening weekend* itself... Fri 12.40 cr, Sat 8.01 cr, Sun 8.10 cr, Mon 2.75 cr. Total: ₹ 31.26 cr. #India biz,” Taran Adarsh wrote on his social media handle.
Imtiaz Ali’s 2009 original, Love Aaj Kal, starring Saif Ali Khan and Deepika Padukone, had received a very good opening when it released. The film had made Rs 27.78 crore on the opening weekend, which was a great number back then for a film that was made at cost of around Rs 50 crore.
The new Love Aaj Kal, the current version based on the concept of the 2009 film, is a love story between the young couple Zoe and Veer, juxtaposed with Raj’s (Randeep Hooda) love story from the 90s.
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