South films are having a field day with back to back successes. Films like Pushpa: The Rise and K.G.F: Chapter 2 and RRR have taken the box office by storm. For instance, Pushpa: The Rise raked a whopping Rs. 108.26 across India. While RRR earned 240.79 crores in India. Meanwhile, K.G.F: Chapter 2 was a record opener with Rs. 53 crore. It continues to break records and has already taken over RRR.
Moreover, the EY-FICCI (Federation of Indian Chambers of Commerce and Industry) report states that the domestic revenues last for year 2021, were dominated by South Indian films at 2,400 crore, followed by Bollywood at 800 crore and Hollywood at 500 crore. In 2019, Bollywood’s share was 5,200 crore as opposed to South Indian films, which were lower at 4,000 while Hollywood's share stood at 1,500.
The lack of big-ticket Hindi language films could be a potential reason. The last big Hindi film was Sooryavanshi, featuring Akshay Kumar, Ajay Devgan and Ranveer Singh, which released last year November. A more recent example is Gangubai Kathiawadi starring Alia Bhatt, a film that did relatively well but failed to mint money in comparison to the South films.
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