In an effort to celebrate the rich and diverse handicrafts of India, the team of upcoming Bollywood film Sui Dhaaga - Made In India reached out to local artisans and craftsmen from across the country to create the logo of the film in their unique stitching styles.
The logo's launch on Tuesday coincides with the National Handloom Day.
Anushka Sharma shared the video on Twitter, saying “India से बंधा हुआ, सुई धागे से जुड़ा हुआ. Presenting a logo that’s truly unique.”
Varun Dhawan also tweeted “This one’s for all those artisans who put their heart and soul into their art. This one’s #SuiDhaagaMadeInIndia. Presenting the #SuiDhaagaLogo”
It took the team six months to plan, research and execute the film's logo in 15 different styles, including in hand needlework forms of Kashida and Sozni from Kashmir, colourful Phulkari from Punjab, the intricate thread work forms Rabari and Mochi Bharat from Gujarat, Phool Patti from Uttar Pradesh and Zardozi work from Lucknow.
It has also been created in Rajasthan's prominent crafts like Aari, Banjara and Gota Patti, Tamil Nadu's popular Toda style and Karnataka's Kasuti design.
From the east, the film's logo has been made in Pipli style from Odisha and handloom work from Assam, Kantha stitch work from West Bengal.
The makers hope Sui Dhaaga creates awareness of India's culture amongst today's youth.
Starring Varun Dhawan and Anushka Sharma, the film is about finding love and respect through self-reliance. Its plot is inspired by Mahatma Gandhi's philosophy and takes a leaf out of the Make In India campaign.
Directed by Sharat Kataria and produced by Maneesh Sharma, "Sui Dhaaga" will release on September 28.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)