Aamir Khan, who has been the brand ambassador of the government of India’s Incredible India campaign, has issued a statement regarding the government’s decision to “discontinue his services”. Read Aamir’s statement here:
Aamir KhanIt has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be. It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)