GST Effect: Jaguar Land Rover to Slash Prices Up to Rs 10.9 Lakh

All popular Jaguar and Land Rover luxury four-wheelers will now be available at revised prices.

Tata Motors-owned Jaguar Land Rover (JLR) has reduced prices of select models by up to Rs 10.9 lakh from immediate effect to pass on benefits of new tax rates under GST expected to be rolled out in July.

The company has proactively passed on benefits linked to the expected price reduction to customers with immediate effect but it will be valid only for June in case GST isn't implemented by 1 July.

The estimated price reduction post-GST, in case it comes into effect from 1 July 2017 onwards, will be up to 12 percent and will vary from state to state on a model-wise basis,

Jaguar Land Rover India

This reduction in tax will be passed on to the consumers, with prices of Jaguar XE sedan to be slashed in the range of Rs 2 lakh to Rs 5.7 lakh. While the Jaguar XJ will see a price revision of up to Rs 10.9 lakh.

On Land Rover models – Discovery Sport and Range Rover Evoque, the benefits will vary from Rs 3.3 lakh to Rs 7.5 lakh, the company said.

These models are currently priced between Rs 37.25 lakh and Rs 1.02 crore (ex-showroom Delhi).

Implementation of GST is a historical moment for India which will not only benefit consumers but is also expected to make the whole tax regime simpler and more transparent

Rohit Suri, President and Managing Director, JLR India

JLR currently produces five name-plates in India – three Jaguar name-plates, XE, XF and XJ and two Land Rover name- plates, Discovery Sport and Range Rover Evoque.

Large cars are expected to become cheaper due to lower tax incidence under GST as compared to the current system. Under the GST regime, cars will attract the top rate of 28 percent with a cess in the range of 1 to 15 percent on top of it.

Ford, Mercedes-Benz and BMW have already slashed prices of select models in the country.