The Bajrangi Bhaijaan duo sure know how to celebrate Eid in style. Since its Salman Khan that we are talking about, the route has to be thoda hatke. The social media URLs of this year’s much awaited film Tubelight, were unveiled in an innovative way through this video that was a brainchild of Kabir and Salman Khan. You can hear a bunch of kids repeatedly saying Jaljaa Jaljaa..and when the flickering stops and the tube light comes on, all the info stands out.
But the story behind the film’s promo is even more interesting. Salman Khan’s affinity for kids is a known fact. Salman and director Kabir Khan rounded up young kids from the actor’s residence complex Galaxy Apartments, and took them to a recording studio for the chorus you hear in the video above.
Salman and I decided to use a chorus by kids for the teasers but we didn’t want to get trained kids to do it. So he suggested we round up a bunch of kids from his building and do it in a fun way. He and I then spoke to the kids ranging from six to eleven years and took them to the studio where Salman explained to them what we are doing. We are using this chorus in the teaser-logo as well as the teaser promo.Kabir Khan, Filmmaker
Kabir also spoke about how much Salman loves to work with kids.
Salman really enjoys working with kids and has a special equation with them, that he doesn’t often share with grown-ups. Even when we are shooting amongst thousands of spectators, he will always point to a kid, call him and spend time with him. That’s also one of the reasons Bajrangi Bhaijaan, which revolved around Munni played by Harshali (Malhotra) happened. I knew he would have a special connect with the child.Kabir Khan
So what’s the connection between jaljaa and Tubelight? Well, besides the obvious, I guess we’ll have to wait and watch. But we do know that Tubelight will be another Eid release (June 23) from Salman bhai.
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