Would We care More If Celebrities Were Victims of Pellet Guns?

‘Never Forget Pakistan’ is a welfare society, that came up with a campaign re-imagining photos of celebrities with pellet wounds. (Photo: altered by The Quint)

‘Never Forget Pakistan’ is a welfare society, that came up with a campaign against pellet guns and their usage in Kashmir, by re-imagining photos of celebrities with pellet wounds.

Using stories of real people, they projected their plight onto the famous faces, in an attempt to get across to the masses with a message that pellet guns cost people their lives.

The campaign aims to generate empathy and to show how pellet guns are not “non-lethal” weapons.

After the tensions in Kashmir, Union Minister Rajnath Singh has approved a committee to look for alternatives to pellet guns.

Video Editor: Purnendu Pritam