How Will Social Media Impact the Lok Sabha Elections?

Explore this week’s top hits on social media. (Photo: iStockphotos)

Social media is expected to play a crucial role in the upcoming Lok Sabha polls.

Its importance and potential impact can be gauged by the fact that the Election Commission has issued fresh guidelines on how political parties can use such platforms in the run-up to the elections.

Social media giants are also under intense pressure to ensure that their platforms are not used to spread fake news and influence voters.

To analyse the impact social media will have on the upcoming polls, Jency Jacob, Managing Editor of Boom Live, and Radhika Ramaseshan, Consulting Editor of Business Standard, join in on the discussion.