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Video Editor: Prashant Chauhan
Have rigged TRPs and mudslinging between news channels cost television news its credibility? As the Mumbai police investigates into the latest allegations of TRP rigging by Republic TV and other channels, senior journalists spoke to The Quint, to help decode the TRP game that often sets the news agenda for channels.
Rigging of Television Rating Points (TRP) appears to be the worst kept secret of television news. Founding editor of Satyahindi.com, Ashutosh, points out that he was not surprised when the allegations surfaced.
Abhinandan Sekhri, the co-founder of News Laundry, further adds that this is not the first time TV news channels have been accused of faking TRPs. This is, however, the first time it’s made news on other competing channels.
“The reasons could be that one wants to take down the other, but now the whole country knows. Now, with this becoming such a big deal and everybody talking about this even for personal reasons, at least we can figure a way to resolve this because it is very dodgy... the way TRPs of news channels, specifically, are calculated and monetised,” said Sekhri.
When the Mumbai Police held a press conference on 8 October about their investigation into the TRP scam, Commissioner Param Bir Singh named Arnab Goswami’s Republic TV among those who had “indulged in such malpractices.”
This prompted competing news channels to question Republic TV on the allegations. The FIR registered by the Mumbai police, however, referred to one channel – India Today, and not Republic TV.
This earned the city police massive backlash from Republic TV and other media outlets.
Chakravarty further explained, “We know the current political atmosphere in which Republic TV has taken on the Mumbai police and the Maharashtra government and, obviously, the Maharashtra government and the Mumbai police will be accused of a political witch hunt, whether it is a political witch hunt or not... that is obviously not for us to know or say, that will only appear after investigations are done.”
But this controversy begs the question, why are TRPs such a big deal? At the end of the day, the ratings drive advertising and revenue. If a channel is unable to garner good ratings, advertising agencies and media buyers would be unable to justify spending money buying ad spots on the channel.
As Chakravarty points out that, ultimately, the spending would be audited. “Someone's going to audit that, how did you put this ad on a channel which has no ratings? Why did you do it? So, therefore, that is why it is so important that ratings matter, because of advertising.”
As the mudslinging between TV news channels continues over TRPs, it’s the confidence of the viewers that ends up shattered. Ashutosh points out, this will create a serious integrity crisis for the entire business as the audience would not be able to distinguish the honest from the dishonest.
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