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Video Editor: Mohd Irshad Alam
Video Producer: Anubhav Mishra
Bharatiya Janata Party chief Amit Shah went all out against the SP-BSP alliance on Wednesday, 30 January, when he conducted a series of rallies across Uttar Pradesh. Addressing party workers in Kanpur, Shah also made fun of Opposition parties' attempts to forge a ‘Mahagathbandhan’, saying if they came to power, the country would see a different prime minister every day of the week.
This is not a one off comment. Recently, in his rallies, Shah has been making statements that are more likely to trend on social media. Be it a funny one-liner or an acronym that targets the anti-BJP parties. Taking a jibe at the Congress party during a rally in Una, Himachal Pradesh, on 28 January, Shah provided a new definition for OROP.
But will a social media-centric campaign help the BJP retain power in the 2019 Lok Sabha elections?
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