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Twitter says it's ending its iconic 140-character limit – and giving nearly everyone 280 characters.
Users tweeting in Chinese, Japanese and Korean will still have the original limit. That's because writing in those languages uses fewer characters.
Twitter hopes that the expanded limit will get more people tweeting more, helping its lacklustre user growth.
Twitter has been testing the new limit for weeks and is starting to roll it out today.
The company has been slowly easing restrictions to let people cram more characters into a tweet. It stopped counting polls, photos, videos and other things toward the limit.
Twitter's character limit was created so that tweets could fit into a single text message, back when many people were using texts to receive tweets. But now, most people use Twitter through its mobile app and the 140-character limit is no longer a technical constraint but nostalgia.
Of course, users had to have their fun, with double the characters this time:
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