Myntra Is Back on the Web, But Only To Let You Download Their App
Myntra is back on the web, but only to let you easily download their app to shop online.
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Not that long ago, Flipkart decided to take its fashion-centric online brand Myntra to a mobile-only platform. This decision was met with public furore and many users decided to boycott the brand for focusing on a particular section of consumers.
Most industry experts felt the time was not right for online shopping brands to shift their strategy from the web to mobile; the prevalent market is yet to fully accet the mobile ecosystem for activities like online shopping.
Myntra seems to have paid some heed to this, but before you hop onto their site, there are a few things you need to know about the turnaround.
While you can log in to Myntra.com via a web browser, you still have to download the app to shop from the site. As you can see, the links to Myntra app on Google Play Store, Apple App store and even Windows store, are given on the homepage itself.
Better To Go Web-Lite Than App-Only
It is strange to see Myntra sticking to its guns even when the market is crying out for platforms that are easily accessible. In recent times, we have seen Flipkart and Snapdeal going lighter on mobile in order to stay popular with consumers on low-data bandwidth areas in the country.
It is difficult to understand what Myntra is trying to do by staying alive on the web but only as a mode for consumers to download their app. All we can say is, Myntra could have learnt a lesson or two from its e-commerce peers and kept its website fully alive instead of placing its fortunes entirely on the mobile platform.
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