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After signing a massive $5.7 billion deal with Facebook, Reliance Industries' latest venture to expand into the retail market, JioMart, has reportedly gone live with its official WhatsApp number.
Just so that we are clear, this is not an integration of the JioMart app into WhatsApp. Rather, it’s a mobile number that will redirect you to a JioMart bot to take your orders.
According to media reports, JioMart is currently available in the suburban Mumbai areas of Navi Mumbai, Thane and Kalyan currently.
However, the service is expected to be rolled out in the rest of the country soon.
By clicking on the link, the user will be directed to a new page where he/she has to fill his address and phone number.
After filling out the necessary information, JioMart would show the customer a catalogue of all the available items.
Once placed, the order will be relayed to the local kirana store, along with the details of the customer.
You will also receive an SMS to remind you when your groceries are ready to be collected.
Through the kirana stores, Reliance is also planning to sell its own private labels under brand names such as Best Farms, Good Life, Masti Oye, Kaffe, Enzo, Mopz, Expelz and Home One.
"This means all of you can order and get faster delivery of day-to-day items, from nearby local shops," Ambani said in a video message as he announced the Facebook partnership with Jio last week.
He added that at the same time, small Kiranas can grow their businesses and create new employment opportunities using digital technologies.
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