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It’s a big surprise that in a country like India, where internet consumption has skyrocketed in the last couple of years, thanks to the Jio wave, video streaming on mobile and overall download speed still lags far behind on global standards -- falling in the ‘poor’ territory characterised by frequent stalling during video playback and long loading times even for low-resolution video.
This according to a new report by OpenSignal, a London-based wireless coverage mapping company.
To make things worse, the overall download speed in India has been recorded at 5.63 Mbps, which is the lowest in the world! Neighbouring nation Pakistan has higher overall download speeds higher than India at 5.86 Mbps.
A score that falls within 75-100 is Excellent, 65-75 is Very Good, 55-65 is Good, 40-55 is Fair and 0-40 is poor.
While no country fell into the Excellent (75-100) category for average video quality, South Korea (with top download speed of 45.58 Mbps) was the fastest of the 69 countries analysed in the report.
"In general, European countries tended to rank higher than their counterparts in the Americas, while Asian and Middle Eastern countries are scattered throughout the rankings," the report said.
"Eleven of the 69 countries we analyzed earned a Very Good rating on OpenSignal's video experience scale, meaning mobile video loaded quickly and rarely stalled even at higher resolutions," the report added.
A first-of-its-kind measurement in the mobile industry, OpenSignal's video experience metric was derived from an International Telecommunication Union (ITU)-based approach for measuring video quality.
For the analysis, OpenSignal examined 69 countries spread throughout the globe to see how they stacked up in video experience.
The vast majority of the 69 countries fell into a relatively narrow range of scores between 40 and 65, earning them either Fair or Good ratings.
"It means for much of the world, the typical mobile video experience leaves something to be desired. Video load times are sluggish; stops and stutters mid-stream are common to varying degrees; and connections often have trouble coping with higher-resolution formats," the report noted.
Judged by the user experience rather than rote measurements, the mobile industry still has work to do when it comes to video.
"Countries with extremely powerful LTE networks in terms of download and upload speeds, availability and coverage, aren't always providing the best video experience," said the report.
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