advertisement
Hotstar has released its annual consumer report where it highlights growth that the platform has seen in the last 12 months.
This year has been remarkable for Hotstar considering it garnered more than 400 million downloads in 2019 and also was playing host to almost 25.3 million concurrent viewers during this year’s ICC World Cup semi-final.
Here’s a look at some interesting highlights and key findings from Hotstar’s annual report.
It is no surprise that Xiaomi devices are leading the segment in terms of most phones used to watch content. It offers the most affordable smartphones with value-for-money features. It is also the smartphone brand with the most market share in India.
Since smartphones and mobile devices have become affordable, it has helped the video entertainment ecosystem in India evolve at a rapid rate. With easily accessible data and consumption increasing in India, you can expect the OTT ecosystem to flourish and break more records in the days to come.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)